Go-to-market operator for
I help early-stage technology startups design their categories and get traction with their biggest fans
Certified
Strategy Design
Founding member
Founding member
Services by journey segment
Fractional leadership, consulting, or advisory for...
Awareness
GTM strategy
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Positioning & messaging
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Hypothesis-based testing
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Research & Discovery
Acquisition
Sales enablement
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Lead nurturing
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Educational content
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Sales and marketing assets
Activation & Engagement
Onboarding
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Product experience
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Customer marketing
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Segmentation & analysis
Outcomes by stage
pre-seed funded
Idea stage
Increased activation rate through customer discovery to inform smarter prioritization and designs
seed funded
Startup stage
Increased retention rate through customer-facing content and engagement tactics
raising a/b
Growth stage
Increased acquisition rate through buyer journey mapping, sales enablement, and demand generation
Case studies
GTM Enablement | Series A B2B Commerce Platform
Product Marketing | Series B B2B Biotech Solutions
Product Management & Marketing | Seed B2B AI Media
Experimentation | Seed B2B Fractional Talent Marketplace
Advisor | Pre-Seed Consumer Blockchain & Commerce
Founder & CEO | Pre-Seed Consumer Mobile App
Approach to distribution
Problem-solving approach, not just frameworks
Don't just copy a playbook, get to know your buyer
Your market is unique, and therefore your approach to winning your buyer's business must be crafted to meet them where they are and enable their journey to becoming a customer. 
You need to know how your product and services fit into their day-to-day lives, what messages and knowledge compels them to move down the funnel and through your pipeline, and what channels and engagement strategies yield the most efficient and effective results. 
I work with you to cultivate these insights, formulate a customized strategy built on tried and true fundamentals, and empower your team to win in your market. 
Testimonials
"Adam has a great ability to translate complex products into clear and actionable brand positioning and strategy. He's a valued partner to one of our most sophisticated customers and brings an agile and iterative mindset to everything he does."
Tom Zampini
CEO, Goodwork
"Adam is a tireless entrepreneur with a strong balance of creativity, analysis and grit - he can add velocity and traction to any innovation-oriented team."
Michael Taus
4x Founder, CMO
"I could immediately see that Adam was comfortable and capable of talking through the things that keep me up at night. I recommend Adam to many founders knowing that he can be that fractional cofounder who fills the right gap at the right time."
Niles Lichtenstein
CEO, Nestment
"We're building an AI-powered B2B platform for go-to-market teams and it was clear from the start that Adam is a GTM expert -- both crafting personas and building tools for them. I would absolutely recommend him to other early-stage founders."
Saad Bin Shafiq
CEO, Ai Synapse
"As the engineering lead to Adam's product lead, I can confidently say it was a breath of fresh air to have such an organized and intellectually agile partner. I could always count on him to bring stabilizing principles to the table."
Dave Paola
Founder, Sierra Rails
"Adam is not a typical consultant, he is a real CEO's partner. The report he produced was surprising and comprehensive, connecting dots between customers, product, and growth strategies that unlocked a whole new level of focus for us."
Ihsan Salleh
CEO, Scenario
"Working with Adam has been a great experience. He brings new and different dimensions to our conversations, and he is not afraid to get his hands dirty to help us build better and smarter. Adam has become a trusted advisor and my go-to contrarian."
Rafael Goldberg
CEO, Solydaria
"I worked with Adam to build out our customer discovery strategy and it was clear from the start that he's an expert in surfacing trustable insights from the market and customers. I'll definitely be circling back to Adam in the future."
Tony Pierotti
Growth, Embra
Why go fractional?
Expertise when you need it
Why should I hire project-based or part-time experts?
What are the terms my typical consulting agreement?
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