Power in the Pivot

I used to believe in the standard playbook. Climb the ladder. Take the next role. Follow the path. I was good at it too. At a political lobby, I managed multimillion-dollar campaigns. At Yext, I drove growth and won promotions. The wins came steady. But the work felt hollow.

I did the jobs well. Sometimes very well. But every role felt like forcing myself into someone else's shoes. You can do that for a while. You can even succeed at it. But it costs you something.

The Breaking Point

Building IN. changed everything. In the mess of founding a company, I found my truth. I work best in the spaces between. In the territories where problems are new. Where templates and playbooks don't work. Where success demands both creativity and cold analysis.

We built something real. Ten thousand users. Angel funding. A strong team. But the real value wasn't in the output. It was in the discovery of how I work best. I build things. I fix broken systems. I challenge old ideas. I ask the questions others aren't willing to ask. I help others see through chaos.

The Pivot

This understanding led me to my current work. I partner with early-stage founders and revenue leaders. Not as a consultant who talks. As a builder who works. The kind who gets dirty in the trenches.

I've learned that quick fixes don't last. Growth hacking isn't sustainable. Real growth comes from strong foundations. That's what I build now.

The Philosophy

Growth is straightforward but not easy. Every successful company needs at least one reliable growth engine. This is not negotiable. You build it piece by piece. You test it. You measure it. You make it stronger.

But one engine is not enough. You must experiment. Try new channels. Test new ideas. The trick is in the balance. Build processes strong enough to scale but flexible enough to change. Like a good foundation that can support many different buildings.

You need both. The reliable and the experimental. The proven and the possible. This is how companies grow. Not through magic or luck. Through systems that work and the courage to try new things.

Looking Forward

It's not a normal path. It doesn't fit in a LinkedIn profile. It doesn't make for easy small talk. But it's what works for me.

For others who feel trapped in traditional roles, know this: The hard path is often the right path. Don't fit yourself into existing boxes. Build your own.

This is my declaration. I believe in the power of the pivot. In the strength of flexibility. In helping others find their way.

The future belongs to those who create their own path. That's what I'm doing. That's what I help others do.