Adam engel
Adam engel
Client:
InfraMappa
When:
Q2 - Q4 2024
Stage:
Series A
Role:
Lead
InfraMappa provides the facility managers and planners of schools, cities, hospitals, and other critical buildings always-on data and maps of their infrastructure giving them the ability to rapidly scope new projects, act quickly in the case of emergencies, and maintain all functions, saving billions in time, losses, and damages.
InfraMappa provides the facility managers and planners of schools, cities, hospitals, and other critical buildings always-on data and maps of their infrastructure giving them the ability to rapidly scope new projects, act quickly in the case of emergencies, and maintain all functions, saving billions in time, losses, and damages.
SITUATION
Despite proving that it could acquire early adopters, with an unsavvy buyer that neither had much experience buying technology nor implementing it into their operations, InfraMappa was having trouble achieving consistent growth.
Despite proving that it could acquire early adopters, with an unsavvy buyer that neither had much experience buying technology nor implementing it into their operations, InfraMappa was having trouble achieving consistent growth.
APPROACH
After an in-depth audit of their entire buyer journey, it was obvious that there was a number of gaps in their marketing funnel and sales pipeline. The assessment, which was used to produce a confidence score related to the company's growth goal, surfaced that not only were they failing to connect with their target market on the problems InfraMappa's technology could solve, they were struggling to deliver a compelling narrative both on their website and through their sellers.
After an in-depth audit of their entire buyer journey, it was obvious that there was a number of gaps in their marketing funnel and sales pipeline. The assessment, which was used to produce a confidence score related to the company's growth goal, surfaced that not only were they failing to connect with their target market on the problems InfraMappa's technology could solve, they were struggling to deliver a compelling narrative both on their website and through their sellers.
OUTCOMES
Given the issues, I worked with the team to rebuild the brand and go-to-market strategy from the ground up. This included:
• Generating an all new messaging framework for their brand and pitch
• Completely redesigning, reconfiguring, and rewriting their website
• Creating new sales assets and marketing materials
• Conducting deal reviews and sales trainings with their account execs
• Establishing a new sales process to ensure that sellers were qualifying leads, not skipping steps, and always getting better at each at bat
Given the issues, I worked with the team to rebuild the brand and go-to-market strategy from the ground up. This included:
• Generating an all new messaging framework for their brand and pitch
• Completely redesigning, reconfiguring, and rewriting their website
• Creating new sales assets and marketing materials
• Conducting deal reviews and sales trainings with their account execs
• Establishing a new sales process to ensure that sellers were qualifying leads, not skipping steps, and always getting better at each at bat
CONNECT
Let’s get you to the next milestone
Get in touch
© 2024 Howard & Agnes, LLC
CONNECT
Let’s get you to the next milestone
Get in touch
© 2024 Howard & Agnes, LLC