Client:
SmartLabs
When:
Q1 - Q4 2023
Stage:
Series B
Role:
Strategist
SmartLabs creates flexible spaces and provides world-class operational support to power scientific breakthroughs for emerging biotech companies – and they’re moving fast.
SmartLabs creates flexible spaces and provides world-class operational support to power scientific breakthroughs for emerging biotech companies – and they’re moving fast.
SITUATION
After rapidly closing their A and B rounds, and the bulk of their capex focused on physical expansion, they needed a capital-efficient way to support sales and marketing, so they hired me to play the role of strategist and content marketer.
After rapidly closing their A and B rounds, and the bulk of their capex focused on physical expansion, they needed a capital-efficient way to support sales and marketing, so they hired me to play the role of strategist and content marketer.
APPROACH
What started as a two-week project, has lasted nearly one year yielding over 100 assets across marketings, sales, events, web/digital and corporate comms.
What started as a two-week project, has lasted nearly one year yielding over 100 assets across marketings, sales, events, web/digital and corporate comms.
OUTCOMES
Needing to simultaneously build top-of-funnel brand awareness and support sales and direct outreach, deliverables have included brand messaging and positioning strategies, persona mapping, product brochures, social media content, and a variety of other sales and marketing assets.
Generating over 80 assets as well as evergreen brand messaging frameworks, the content is credited with contributing to the generation of over 1,000 leads.
Needing to simultaneously build top-of-funnel brand awareness and support sales and direct outreach, deliverables have included brand messaging and positioning strategies, persona mapping, product brochures, social media content, and a variety of other sales and marketing assets.
Generating over 80 assets as well as evergreen brand messaging frameworks, the content is credited with contributing to the generation of over 1,000 leads.
CONNECT
Let’s get you to the next milestone
Get in touch
© 2024 Howard & Agnes, LLC
CONNECT
Let’s get you to the next milestone
Get in touch
© 2024 Howard & Agnes, LLC