All
0 to 10 to win funding competitions and activate enterprise customers
Client:
EZ Newswire
When:
Q1 - Q3 2023
Stage:
Seed
Role:
Strategist
SITUATION
APPROACH
OUTCOMES
In the first three months, I facilitated:
A series of innovation sessions to define the vision and the MVP
A product development process and ops stack to generate artifacts and activate an agile development model
The general access launch of an MVP that used AI (prompt engineering and a recursive model) to generate and edit customers' press releases, purchase a distribution package, and directly publish stories to prominent sites like the Associate Press.
In the next three months, I led the ongoing go-to-market and product optimization efforts that:
Activated Priceline as the first enterprise customer
Established a feedback loop of customers answering surveys and participating in interviews
Led to the company winning two notable pitch competitions totaling at $150k