After internal discovery, we executed a strategy focused on three key areas. First, we simplified the product strategy by consolidating three confusing products into one customizable solution for both adults and children.

Next, we enhanced the educational content with clear messaging about tongue health benefits and added multimedia resources including videos, articles, and user testimonials.

Finally, we streamlined the user experience by creating targeted pathways for different user types - parents, adults, and healthcare professionals - with relevant content for each.